Did you know Purple Cowboy is the official wine of the Professional Rodeo Cowboys Association? Purple Cowboy is also a major sponsor of Tough Enough To Wear Pink, the western community’s grassroots breast cancer organization which has raised $12 million to fight breast cancer since 2004. But maybe you’re wondering how that all came about and how Purple Cowboy wines came to be. Cowboys? Wine? Gotta be a story behind that. And there is..

The story behind the wine is about a band of cowboys who worked on the Cocavin Vineyards in the hills of Paso Robles and rodeo’d on the weekends. They drank so much red wine that it turned their teeth purple.Well, that’s how the legend goes.
But here’s the rest of the story. Wine Sisterhood founder Terry Wheatley, the company’s “Boss Lady”, lives a double-life. During the week, she’s a wine entrepreneur and one of the most respected female wine executives in the business. But on the weekends, she’s more likely to be found on her ranch in Central California with her rodeo champion husband, rodeo champion son, daughter (who is also Executive Director of Tough Enough to Wear Pink) and their spouses, children, dogs, horses…

