Purple Cowboy Tenacious Red

Did you know Purple Cowboy is the official wine of the Professional Rodeo Cowboys Association? Purple Cowboy is also a major sponsor of Tough Enough To Wear Pink, the western community’s grassroots breast cancer organization which has raised $12 million to fight breast cancer since 2004. But maybe you’re wondering how that all came about and how Purple Cowboy wines came to be. Cowboys? Wine? Gotta be a story behind that. And there is..

The story behind the wine is about a band of cowboys who worked on the Cocavin Vineyards in the hills of Paso Robles and rodeo’d on the weekends. They drank so much red wine that it turned their teeth purple.Well, that’s how the legend goes.

But here’s the rest of the story. Wine Sisterhood founder Terry Wheatley, the company’s “Boss Lady”, lives a double-life. During the week, she’s a wine entrepreneur and one of the most respected female wine executives in the business. But on the weekends, she’s more likely to be found on her ranch in Central California with her rodeo champion husband, rodeo champion son, daughter (who is also Executive Director of Tough Enough to Wear Pink) and their spouses, children, dogs, horses…

The Boss Lady grew up on a ranch in Red Bluff, California and the western and rodeo community have always been a part of her life. When she started out in the wine business many years ago, she actually worked with a group of guys who, yes, worked at the winery, rodeo’d on weekends and were called the Purple Cowboys. She swore to them that someday she would own her own wine company and make a wine and named after them. Those wine-loving cowboys probably thought that she was just a young whippersnapper but many years later, the dream came true.

Today, Purple Cowboy wines are served at rodeo events and fundraisers around the country, throughout the year. During the WNFR, one of the highest-profile events will be the George Strait Tough Enough To Wear Pink Golf. Country music legend George Strait is a generous supporter of Tough Enough to Wear Pink and this annual tournament is always a sell-out.

So that’s the real story behind Purple Cowboy Wines. Try all three of the Cowboys: Tenacious Red, Night Rider Merlot and Trail Boss Cabernet.

About Terry Wheatley and The Wine Sisterhood

 The Wine Sisterhood is a social network for woman who love wine, created by Terry Wheatley, founder of Canopy Wine Company and Purple Cowboy wines. Become on Facebook, follow us on Twitter or visit us at www.winesisterhood.com and join in the conversation.